Client:
Graphic Controls Corporation
Buffalo, NY
Graphic Controls is a subsidiary of Ludlow Technical Products, a Tyco International Company (Revenues: $23 Billion, NYSE: TYC)

Industry:
Manufacturing
Graphic Controls Corporation is a specialty manufacturer of over 100,000 products - including precision charts and markers, thermal paper for POS applications, high-resolution ink jet fluids, and gas sensors.

Their Needs:
Graphic Controls contracted with Infinity Solutions to establish its online presence. Management realized it was time to fully embrace the internet and e-Commerce and provide its customers with the ability to conduct business over the web.

With over 45,000 domestic customers in North America and over 400 international customers in 50 countries, Graphic Controls decided it needed a world-class web site to represent and sell its many products and services.

Graphic controls opted to move online in a "phased approach" consisting of three distinct stages:

Graphic Controls also intends to have the site translated into several languages to facilitate ordering from its international customer base.

Infinity Solutions' e-Business Solution:
Our development team worked in close collaboration with Graphic Controls' marketing communications department to develop a web site with the appropriate look and feel. The site had to be consistent with the brand-image already established by Graphic Controls' existing marketing efforts and materials.

Infinity Solutions' graphic designers developed a web-presence, which presented Graphic Controls' corporate identity and product lines in a format that was visually compelling and attractive, while adhering to the principles of intuitive navigability and user-focused functionality.

Interactivity, e-Commerce, and e-Business functionality will be added to the site during phases two and three, which are scheduled for launch in the 4th quarter of 2001.

Business Results:
The final result of phase one has been launched. Graphic Controls believes its investment in the internet will yield significant benefits in terms of marketing reach, sales, and customer service and satisfaction. The site will immediately give Graphic Controls access to a truly global market for its products, since any company, anywhere in the world, will be able to find and buy their products on the internet.

Sales will be positively impacted once customers are able to buy online. Customer service and satisfaction will rise, due the fact that customers will be able to get support and answers to questions directly from the site, without delay. Graphic Controls' costs of providing sales assistance and customer support will drop as more and more of these functions are automated by the interactive web site.

All this adds up to an internet investment which will increase sales, customer satisfaction, and profits. The site can be viewed at www.graphiccontrols.com.