PROJECTS
This section presents three
profiles of projects Infinity Solutions has
implemented for representative clients.
Additional profiles are available
by calling Infinity
Solutions at (781) 209-8868.
| Click on the following links to view project
profiles for: |
|
Client:
Rentex Computer Rentals & Leasing
Boston, MA
Rentex is one of the largest computer rental and
leasing companies in the country with over 5500 customers
in all 50 states.
Industry:
Computer Rental & Leasing
Their Needs:
Rentex desired to upgrade the capabilities of its old,
static web site to make it truly interactive, e-commerce
enabled, and "industry-leading". While Rentex was
getting significant business from the old site, management
knew its was not fully leveraging the power of the
internet to maximize sales, service, and customer satisfaction.
Rentex wanted existing and prospective customers to
be able to search their inventory of rental equipment,
obtain product specifications, pictures, price quotes,
place orders, and submit purchase orders and payments
online. They also wanted customers to be able to search
on and purchase from their extensive inventory of used
rental equipment for sale.
Other requirements included a secure area, which only
customers could access, and an online satisfaction survey
tied to a back-end database, from which reports could
be generated calculating customer current satisfaction
levels, across a number of parameters.
Infinity Solutions'
e-Business Solution:
Our development team worked closely with a cross-functional
team of key Rentex employees who lead and implement
the ordering and marketing functions.
First, Infinity Solutions conducted
an in-depth analysis of the functionalities which Rentex's
competitors' web sites currently offered. Most of the
competition had only non-interactive, static web sites
with no e-commerce capabilities.
We then conducted intensive rapid application design
workshops to define all of Rentex's goals for the site,
and all the functionality required to give Rentex a quantum
competitive leap over their competition on the internet.
Our web and e-Business developers designed an interactive,
e-commerce-enabled web site, which set a new standard
in the industry. The site was designed utilizing a number
of internet and database technologies including: Java,
MS-Visual Interdev, ASP, MS-IIS, HTML, Dreamweaver DHTML,
with an MS-SQL Server backend.
The site is now the envy of Rentex's competitors. In
addition to the functionality described above, the final
solution includes such innovations as:
-
The ability for existing customers to view custom
pricing, which automatically takes into account their
specific corporate discount level.
-
A "Remember Me" feature,
which obviates the need for repeat visitors and purchasers
to constantly re-enter their demographic information.
-
The ability to capture demographic information and
e-mail addresses from prospects, and use it to perform
e-mail broadcasting, at substantial savings over direct
mailing costs.
-
The ability to perform complex, highly-targeted searches
on rental and used computer inventories using multiple
search criteria, allowing customers to rapidly locate
the products they require.
Business Results:
Revenue generated from the site has increased by over
420%. Customer response has been overwhelmingly enthusiastic.
Customer service and sales costs have dropped markedly,
as customers and prospects are now able to gather product
information and place orders online, without the aid
of a Rentex employee. Customer satisfaction levels have
increased, as Rentex is now able to obtain feedback on
service levels, in real-time, via the Satisfaction Survey
available on this e-Business-enabled site. The site may
be viewed at: www.rentex.com.
Next
Profile >
Call us today for a FREE Consultation to discuss
your custom database, web site, and web-based application
plans with a Systems Consultant. Call now at (781) 209-8868.
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