PROJECTS

This section presents three profiles of projects Infinity Solutions has implemented for representative clients.

Additional profiles are available by calling Infinity Solutions at (781) 209-8868.

Client:
Rentex Computer Rentals & Leasing
Boston, MA
Rentex is one of the largest computer rental and leasing companies in the country with over 5500 customers in all 50 states.

Industry:
Computer Rental & Leasing

Their Needs:
Rentex desired to upgrade the capabilities of its old, static web site to make it truly interactive, e-commerce enabled, and "industry-leading". While Rentex was getting significant business from the old site, management knew its was not fully leveraging the power of the internet to maximize sales, service, and customer satisfaction.

Rentex wanted existing and prospective customers to be able to search their inventory of rental equipment, obtain product specifications, pictures, price quotes, place orders, and submit purchase orders and payments online. They also wanted customers to be able to search on and purchase from their extensive inventory of used rental equipment for sale.

Other requirements included a secure area, which only customers could access, and an online satisfaction survey tied to a back-end database, from which reports could be generated calculating customer current satisfaction levels, across a number of parameters.

Infinity Solutions' e-Business Solution:
Our development team worked closely with a cross-functional team of key Rentex employees who lead and implement the ordering and marketing functions.

First, Infinity Solutions conducted an in-depth analysis of the functionalities which Rentex's competitors' web sites currently offered. Most of the competition had only non-interactive, static web sites with no e-commerce capabilities.

We then conducted intensive rapid application design workshops to define all of Rentex's goals for the site, and all the functionality required to give Rentex a quantum competitive leap over their competition on the internet.

Our web and e-Business developers designed an interactive, e-commerce-enabled web site, which set a new standard in the industry. The site was designed utilizing a number of internet and database technologies including: Java, MS-Visual Interdev, ASP, MS-IIS, HTML, Dreamweaver DHTML, with an MS-SQL Server backend.

The site is now the envy of Rentex's competitors. In addition to the functionality described above, the final solution includes such innovations as:

• The ability for existing customers to view custom pricing, which automatically takes into account their specific corporate discount level.
  
• A "Remember Me" feature, which obviates the need for repeat visitors and purchasers to constantly re-enter their demographic information.
  
• The ability to capture demographic information and e-mail addresses from prospects, and use it to perform e-mail broadcasting, at substantial savings over direct mailing costs.
  
• The ability to perform complex, highly-targeted searches on rental and used computer inventories using multiple search criteria, allowing customers to rapidly locate the products they require.

Business Results:
Revenue generated from the site has increased by over 420%. Customer response has been overwhelmingly enthusiastic.

Customer service and sales costs have dropped markedly, as customers and prospects are now able to gather product information and place orders online, without the aid of a Rentex employee. Customer satisfaction levels have increased, as Rentex is now able to obtain feedback on service levels, in real-time, via the Satisfaction Survey available on this e-Business-enabled site. The site may be viewed at: www.rentex.com.

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Call us today for a FREE Consultation to discuss your custom database, web site, and web-based application plans with a Systems Consultant. Call now at (781) 209-8868.

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